Malaysia has one of the highest users of Whatsapp in the world. It surpasses United States of America and many other developed countries. In fact, the percentage of Whatsapp users in Malaysia is a lot higher than many other countries which have double or quadruple number of populations in the world like Indonesia and Vietnam.
In Malaysia, Whatsapp is the number one messenger app. At average, Malaysians spend about 34 minutes per day on Whatsapp. This is a stark contrast to Indonesia where Whatsapp users only spend about 11 minutes each day on this platform. The reach on Whatsapp in Malaysia is a whooping 89% while US only has 11% of its population.
Meanwhile, India has the highest at 96% while Indonesia has 41%. In this context, the Philippines only has 10% reach which is very low comparatively.
In Malaysia, Whatsapp does not have an official representative office. However, agencies are able to assist marketers and advertisers on using this platform for campaigns.
The official country code to reach Malaysian Whatsapp users is the same as the official telephone code which is +60. For instance, if the telephone number is +60122303211, the prefix of +60 refers to the Malaysian number. That which ensues refer to the operator and the recipient’s number.
Previously, operators use 012, 016, 019 and such which were owned by Maxi, Digi and Celcom. However, this has since changed with the launch of the mobile number portability system. This means that users will can subscribe to any mobile operator and keep their existing number.
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